Public relations research: a tripartite model
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 June 2000
Abstract
Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.
Keywords
Citation
Grunig, L.A. (2000), "Public relations research: a tripartite model", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 75-80. https://doi.org/10.1108/13563280010372504
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited