To read the full version of this content please select one of the options below:

Corporate communication: the American picture

Michael B. Goodman (Michael B. Goodman is at Fairleigh Dickinson University, Madison, New Jersey, USA.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 June 2000

Abstract

Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current practices, forces shaping it and its key functions. Discusses the issues of meeting the challenge of the future.

Keywords

Citation

Goodman, M.B. (2000), "Corporate communication: the American picture", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 69-74. https://doi.org/10.1108/13563280010372496

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited