Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current practices, forces shaping it and its key functions. Discusses the issues of meeting the challenge of the future.
Goodman, M.B. (2000), "Corporate communication: the American picture", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 69-74. https://doi.org/10.1108/13563280010372496
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