To read the full version of this content please select one of the options below:

Corporate identity: external reality or internal fit?

Olivia Kiriakidou (School of Human Sciences, Department of Psychology, University of Surrey, UK.)
Lynne J. Millward (School of Human Sciences, Department of Psychology, University of Surrey, UK.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Publication date: 1 March 2000

Abstract

Examines the impact of corporate identity management on the employees’ attitudes towards the organization, as well as their willingness to accept its premises in the way they conduct organizational business. Argues that this knowledge is critical to our understanding of how external relations can be systematically managed via the employee. Presents a framework which outlines the perceived actual‐ideal identity fit seen as critical to the way in which corporate identity is interpreted and enacted by employees. Case study material is provided from within a telecommunications company, to illustrate that the effective management of corporate identity requires that it is perceived to be consistent with, and representative of, actual organizational reality.

Keywords

Citation

Kiriakidou, O. and Millward, L.J. (2000), "Corporate identity: external reality or internal fit?", Corporate Communications: An International Journal, Vol. 5 No. 1, pp. 49-58. https://doi.org/10.1108/13563280010317587

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited