A Pacific Rim debut: shoppers in China and Chile
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 April 2003
Abstract
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching for information and finalizing their purchase decisions; at the same time, they were much more cautious in committing themselves to a purchase.
Keywords
Citation
Li, F., Nicholls, J.A.F., Zhou, N., Mandokovic, T. and Zhuang, G. (2003), "A Pacific Rim debut: shoppers in China and Chile", Asia Pacific Journal of Marketing and Logistics, Vol. 15 No. 1/2, pp. 115-131. https://doi.org/10.1108/13555850310765105
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited