Cultural values and advertising in Malaysia: views from the industry

Abstract

Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.

Citation

Waller, D.S. and Shyan Fam, K. (2000), "Cultural values and advertising in Malaysia: views from the industry", Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 1, pp. 3-16. https://doi.org/10.1108/13555850010764613