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Cultural values and advertising in Malaysia: views from the industry

David S. Waller (University of Newcastle, Central Coast Campus, P.O. Box 127, Ourimbah, NSW Australia)
Kim Shyan Fam (Department of Marketing, University of Otago, P.O. Box 56, Dunedin, New Zealand)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 March 2000

Abstract

Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.

Keywords

Citation

Waller, D.S. and Shyan Fam, K. (2000), "Cultural values and advertising in Malaysia: views from the industry", Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 1, pp. 3-16. https://doi.org/10.1108/13555850010764613

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MCB UP Ltd

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