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Market manipulation: a necessary strategy in the company turnaround process?

Michael Harker (Michael Harker is Head of School of Marketing, International Business and Tourism, University of the Sunshine Coast, Queensland, Australia.)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 December 2001

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Abstract

Reports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular emphasis on the marketing approaches taken by turnaround companies. The methodology employed in the study is qualitative in nature, which is appropriate in terms of the aims of the research, and the number of companies actively engaged in turnaround at any one time. Successfully turned around firms appear to engage in a process of “market manipulation”, as they fight to survive, give new meaning to their world, and develop their destiny in a very competitive marketplace.

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Citation

Harker, M. (2001), "Market manipulation: a necessary strategy in the company turnaround process?", Qualitative Market Research, Vol. 4 No. 4, pp. 197-206. https://doi.org/10.1108/13522750110404771

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MCB UP Ltd

Copyright © 2001, MCB UP Limited