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Narrative vs PowerPoint: for leaders, it may not be a matter of fact

Michael Carriger (Currently manages learning, knowledge and organizational development activities for a medium‐sized communication company (Michael.carriger@thalescomminc.com), is a Doctor of Management candidate at the University of Maryland, University College)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 9 March 2010

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Abstract

Purpose

This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy.

Design/methodology/approach

The paper presents a model for narrative use by leaders and a practical guide to implementing the model.

Findings

Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy.

Originality/value

Implications for the practical use of narratives by leaders are explored by this paper.

Keywords

Citation

Carriger, M. (2010), "Narrative vs PowerPoint: for leaders, it may not be a matter of fact", Strategy & Leadership, Vol. 38 No. 2, pp. 52-56. https://doi.org/10.1108/10878571011029064

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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