Narrative vs PowerPoint: for leaders, it may not be a matter of fact

Abstract

Purpose

This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy.

Design/methodology/approach

The paper presents a model for narrative use by leaders and a practical guide to implementing the model.

Findings

Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy.

Originality/value

Implications for the practical use of narratives by leaders are explored by this paper.

Citation

Carriger, M. (2010), "Narrative vs PowerPoint: for leaders, it may not be a matter of fact", Strategy & Leadership, Vol. 38 No. 2, pp. 52-56. https://doi.org/10.1108/10878571011029064