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Effective leadership response to crisis

Helio Fred Garcia (President of the crisis management consulting firm Logos Consulting Group, and executive director of the Logos Institute for Crisis Management & Executive Leadership. An adjunct professor of management in the Executive MBA program of Stern School of Business at New York University, he also teaches crisis communication in the business and legal studies program of NYU's School of Continuing and Professional Studies. His book, Reputation Management, written with John Doorley, will be published by Routledge in 2006.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 January 2006




This article offers guidelines for effective crisis response.


Its thesis is: whether an organization survives a crisis with its reputation, operations, and financial condition intact is determined less by the severity of the crisis than by the timeliness and effectiveness of the response


Companies with effective crisis response saw their stock price recover quickly, and remain above their pre‐crisis price thereafter, closing an average of seven percent above their pre‐crisis price one year after the crisis.

Practical implications

Offers do and don't prescriptions for managing a crisis.


A consultant recognized as an authority in his field shares his experience in effective crisis management.



Fred Garcia, H. (2006), "Effective leadership response to crisis", Strategy & Leadership, Vol. 34 No. 1, pp. 4-10.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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