Scenarios and strategies: making the scenario about the business
Abstract
Scenario development has traditionally been an outward looking process designed to enhance awareness of potential change in the external business environment. A set of techniques is presented here for bringing the business and its internal issues directly into the scenario development effort from the beginning. By casting strategies as scenarios, companies can gain many of the benefits of traditional scenario planning while accelerating the strategic decision making for organizations in high change environments.
Keywords
Citation
Mason, D.H. and Herman, J. (2003), "Scenarios and strategies: making the scenario about the business", Strategy & Leadership, Vol. 31 No. 1, pp. 23-31. https://doi.org/10.1108/10878570310455024
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited