Understanding strategy
Warnock Davies
(Warnock Davies consults on strategy, management, and international business to mid‐sized companies and major multinational corporations. He is the author of Partner Risk: Managing the Downside of Strategic Alliances (Purdue University Press, 2000).)
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Abstract
In order to provide executives with a better understanding of the nature and purpose of strategy, the author defines and discusses strategy‐related terms, concepts, and principles and shows how they are applied in practice. Strategy is one element in a troika that also includes policy and resources. The author explains the causal relationship between the elements of the troika and the plurality of inputs, options, and outcomes that characterize effective strategy. Case examples from GE and other firms are included.
Keywords
Citation
Davies, W. (2000), "Understanding strategy", Strategy & Leadership, Vol. 28 No. 5, pp. 25-30. https://doi.org/10.1108/10878570010379428
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited