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Getting strategic value from constellations of communities

Arian Ward (Arian Ward is president and CEO of Work Frontiers International and Pool of Wonder, located in the giant redwoods of northern California (www.workfrontiers.com). After eight years of leading award‐winning knowledge, community, Web, and organizational change efforts inside a major electronics company, he now provides his experience and insights in these areas to clients worldwide.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 April 2000

Abstract

The concept of constellations of communities is a big picture view of how communities of practice in organizations relate to one another. These communities are voluntary, and over time they form a complex, informal network of relationships, knowledge sharing, learning, and conversations that can be woven together into a powerful strategic fabric with the right kind of leadership. Like a garden, these communities must be tended and nurtured rather than commanded and controlled. The article contains examples of constellations of communities in business, non‐profit, volunteer‐oriented associations, and society at large and outlines the potential benefits of a constellation to its stakeholders.

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Citation

Ward, A. (2000), "Getting strategic value from constellations of communities", Strategy & Leadership, Vol. 28 No. 2, pp. 4-9. https://doi.org/10.1108/10878570010341537

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited