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An informal history of eLearning

Jay Cross (Founder of Internet Time Group, Berkeley, California, USA and CEO, eLearning Forum)

On the Horizon

ISSN: 1074-8121

Article publication date: 1 September 2004



eLearning: snake oil or salvation? Changes in the world are forcing corporations to rethink how people adapt to their environment. How do people learn? Why? What's eLearning? Does it work? This paper addresses these questions and recounts the history and pitfalls of computer‐based training and first‐generation eLearning. It traces the roots of CBT Systems, SmartForce, Internet Time Group, and the University of Phoenix. It takes a person to five years of TechLearn, the premier eLearning conference, from dot‐com euphoria to today's real‐time realities. The subject‐matter here is corporate learning, in particular mastering technical and social skills, and product knowledge. The focus is on learning what is required to meet the promise made to the customer. While there are parallels to collegiate education, the author lacks the experience to draw them.



Cross, J. (2004), "An informal history of eLearning", On the Horizon, Vol. 12 No. 3, pp. 103-110.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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