Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152691. When citing the article, please cite: Simon Knox, (1996), “The death of brand deference: can brand management stop the rot?”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 35 - 39.

Citation

(1997), "Erratum", Journal of Product & Brand Management, Vol. 6 No. 1, pp. 49-55. https://doi.org/10.1108/10610429710160039