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The influence of store aesthetics on evaluation of private label brands

Paul Richardson (Paul Richardson is Assistant Professor, Marketing Department, School of Business Administration, Loyola University of Chicago, 820 North Michigan Avenue, Chicago, Illinois. Arun Jain is Samuel P. Capen Professor of Marketing Research, School of Management, University at Buffalo, Amherst, New York. Alan Dick is Assistant Professor of Marketing, School of Management, University at Buffalo, Amherst, New York)
Arun K. Jain (Paul Richardson is Assistant Professor, Marketing Department, School of Business Administration, Loyola University of Chicago, 820 North Michigan Avenue, Chicago, Illinois. Arun Jain is Samuel P. Capen Professor of Marketing Research, School of Management, University at Buffalo, Amherst, New York. Alan Dick is Assistant Professor of Marketing, School of Management, University at Buffalo, Amherst, New York)
Alan Dick (Paul Richardson is Assistant Professor, Marketing Department, School of Business Administration, Loyola University of Chicago, 820 North Michigan Avenue, Chicago, Illinois. Arun Jain is Samuel P. Capen Professor of Marketing Research, School of Management, University at Buffalo, Amherst, New York. Alan Dick is Assistant Professor of Marketing, School of Management, University at Buffalo, Amherst, New York)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 February 1996

8802

Abstract

Points out that, although blind tests have generally revealed that consumers can detect little difference between store brand and national brand products, private brands still only have a small market share (14.9 percent). Using an environmental psychology model as the study framework, which postulates a stimulus‐response process, examines the effects of store atmosphere on consumer evaluations of private brand grocery products. Analyzes the results which show that store aesthetics do influence consumer perceptions of store brand quality. Discusses the managerial implications of the findings and the limitations of the study, and makes suggestions for future research.

Keywords

Citation

Richardson, P., Jain, A.K. and Dick, A. (1996), "The influence of store aesthetics on evaluation of private label brands", Journal of Product & Brand Management, Vol. 5 No. 1, pp. 19-28. https://doi.org/10.1108/10610429610113384

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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