Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035090. When citing the article, please cite: Michael J. Paxton, (1991), “Company study: managing mature markets”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp. 63 - 67.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 4, pp. 41-45. https://doi.org/10.1108/10610429210036906