Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002572. When citing the article, please cite: Peter Doyle, (1990), “Building Successful Brands: The Strategic Options”, Journal of Consumer Marketing, Vol. 7 Iss: 2, pp .5 - 2.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 4, pp. 5-20. https://doi.org/10.1108/10610429210036889