Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008139. When citing the article, please cite: Mary C. Gilly, Richard W. Hansen, (1985), “CONSUMER COMPLAINT HANDLING AS A STRATEGIC MARKETING TOOL”, Journal of Consumer Marketing, Vol. 2 Iss: 4, pp. 5 - 16.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 3, pp. 5-16. https://doi.org/10.1108/10610429210036816