Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008177. When citing the article, please cite: William L. Shanklin, (1986) “SIX TIMELESS MARKETING BLUNDERS”, Journal of Consumer Marketing, Vol. 3 Iss: 4, pp. 31 - 39.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 2, pp. 61-69. https://doi.org/10.1108/10610429210036807