To read the full version of this content please select one of the options below:

Anbar Abstracts Issue

Martin Fojt (Guest Editor)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 May 1995

Abstract

This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research, customer behavior; Product management.

Citation

Fojt, M. (1995), "Anbar Abstracts Issue", Journal of Product & Brand Management, Vol. 4 No. 2, pp. 1-71. https://doi.org/10.1108/10610421199500001

Publisher

:

MCB UP Ltd

Copyright © 1995, MCB UP Limited