Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Audhesh Paswan
(Department of Marketing and Logistics, COBA, University of North Texas, Denton, Texas, USA)
999
Keywords
Citation
Paswan, A. (2008), "Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty", Journal of Product & Brand Management, Vol. 17 No. 4, pp. 287-288. https://doi.org/10.1108/10610420810887653
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited