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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Audhesh Paswan (Department of Marketing and Logistics, COBA, University of North Texas, Denton, Texas, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 18 July 2008

Keywords

Citation

Paswan, A. (2008), "Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty", Journal of Product & Brand Management, Vol. 17 No. 4, pp. 287-288. https://doi.org/10.1108/10610420810887653

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited