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Lessons from the desert: Integrating managerial expertise and learning for organizational transformation

George Roth (Lean Aerospace Initiative, MIT Sloan School of Management, Cambridge, Massachusetts, USA)

The Learning Organization

ISSN: 0969-6474

Article publication date: 1 June 2004

Abstract

Reflection upon a field study of a corporate transformation provides insights into the application and integration of organizational learning theory and frameworks with local, corporate knowledge. In the corporate transformation studied this local knowledge came from consumer psychology, marketing campaigns and the use of media. When these ideas were applied and integrated with transformation efforts they provided scale and continuity to organizational learning efforts. The improved performance and success resulting from this corporate transformation provides lessons for all learning and improvement initiatives. Utilizing learning approaches that are modified and complemented by local knowledge improves the application of these concepts in the immediate setting and creates innovations that serve as examples for what can be applied elsewhere.

Keywords

Citation

Roth, G. (2004), "Lessons from the desert: Integrating managerial expertise and learning for organizational transformation", The Learning Organization, Vol. 11 No. 3, pp. 194-208. https://doi.org/10.1108/09696470410532978

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited