Eli Lilly gets the right prescription for training Cialis sales representatives: Drug launch “the most successful in the company’s history”

Human Resource Management International Digest

ISSN: 0967-0734

Publication date: 1 August 2004

Abstract

Training given to 250 UK sales representatives of the global pharmaceutical company Eli Lilly and Co. helped to make the launch of the firm’s male anti‐impotence drug Cialis the most successful in the firm’s 128‐year history. The training won a UK National Training Award. It also earned the UK training department a Lilly global training award for being the best of the 96 that the company has across the world.

Keywords

Citation

(2004), "Eli Lilly gets the right prescription for training Cialis sales representatives: Drug launch “the most successful in the company’s history”", Human Resource Management International Digest, Vol. 12 No. 5, pp. 11-13. https://doi.org/10.1108/09670730410546495

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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