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“This Total Quality Business”

Jon Choppin (Independent Total Quality Consultant who has worked with a wide variety of organizations in all sectors of industry and the public service. He is author of Quality through People and many other workbooks and articles. He has chaired the British Quality Foundation’s working party on the “Principles of TQM”, and is also a member of the IEE Professional Group dvising the Institute on TQM. He can be contacted on 0787 461227, or Freepost, Sible Hedingham, Essex CO9 3BR.)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 December 1994

1704

Abstract

Discusses Total Quality and TQM through an imagined dialogue between the chief executive of Muddle Manufacturing Ltd and a well‐known protagonist of common sense.

Keywords

Citation

Choppin, J. (1994), "“This Total Quality Business”", Managing Service Quality: An International Journal, Vol. 4 No. 6, pp. 5-7. https://doi.org/10.1108/09604529410074081

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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