“This Total Quality Business”
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 December 1994
Abstract
Discusses Total Quality and TQM through an imagined dialogue between the chief executive of Muddle Manufacturing Ltd and a well‐known protagonist of common sense.
Keywords
Citation
Choppin, J. (1994), "“This Total Quality Business”", Managing Service Quality: An International Journal, Vol. 4 No. 6, pp. 5-7. https://doi.org/10.1108/09604529410074081
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited