Monitoring initiatives
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 January 1993
Abstract
Looks at some methods for measuring the effectiveness of quality management initiatives. Considers internal and external assessments, and the need to continuously track customer perceptions. Offers some useful advice for ensuring a successful monitor.
Keywords
Citation
Harkness, J. (1993), "Monitoring initiatives", Managing Service Quality: An International Journal, Vol. 3 No. 1, pp. 417-419. https://doi.org/10.1108/09604529310029758
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited