Outlines the TQM programme introduced by Trafford Health Authority management by initiating a series of workshops emphasizing the importance of top‐down commitment, in respect of government reforms within health‐care.
O′Neill, D. (1992), "Plan of attack", Managing Service Quality: An International Journal, Vol. 2 No. 3, pp. 163-165. https://doi.org/10.1108/09604529210145525
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