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A way of life

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 April 1992

Abstract

Outlines the comprehensive training and development programme embarked upon by Prudential Life Administration and designed to raise customer service levels and improve productivity through Total Quality Management. Discusses training techniques and the key deliverables. Suggests that TQM means forever and that the emphasis needs to be placed on the future rather than on the past.

Keywords

Citation

Tanner, S. and Dawson, S. (1992), "A way of life", Managing Service Quality: An International Journal, Vol. 2 No. 4, pp. 199-202. https://doi.org/10.1108/09604529210029344

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited