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A knee‐jerk reaction

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 March 1992

Abstract

Discusses the initiation of change in response to tighter competition, shorter lead‐times, and increasingly sophisticated customers, concentrating on the creation of a clearly focused and effectively driven process. Details the importance of good data to company leaders in focusing, supporting and maintaining change and in retaining the future.

Keywords

Citation

Loughran, M. (1992), "A knee‐jerk reaction", Managing Service Quality: An International Journal, Vol. 2 No. 3, pp. 171-172. https://doi.org/10.1108/09604529210029281

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited