Viewpoint Role of the change agent
Managing Service Quality: An International Journal
Article publication date: 1 March 1992
Reviews a study carried out over several months on the performance of change agents and change attempts when introducing TQM.
Diffin, M. (1992), "Viewpoint Role of the change agent", Managing Service Quality: An International Journal, Vol. 2 No. 3, pp. 129-130. https://doi.org/10.1108/09604529210029182
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