Services Marketing: People, Technology, Strategy
K. Narasimhan
(Learning and Teaching Fellow, Bolton Institute, UK)
Abstract
Keywords
Citation
Narasimhan, K. (2004), "Services Marketing: People, Technology, Strategy", Managing Service Quality: An International Journal, Vol. 14 No. 4, pp. 343-344. https://doi.org/10.1108/09604520410546888
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:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
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