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Services Marketing: People, Technology, Strategy

K. Narasimhan (Learning and Teaching Fellow, Bolton Institute, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 August 2004

Keywords

Citation

Narasimhan, K. (2004), "Services Marketing: People, Technology, Strategy", Managing Service Quality: An International Journal, Vol. 14 No. 4, pp. 343-344. https://doi.org/10.1108/09604520410546888

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited