Services Marketing: People, Technology, Strategy
K. Narasimhan
(Learning and Teaching Fellow, Bolton Institute, UK)
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 August 2004
1485
Keywords
Citation
Narasimhan, K. (2004), "Services Marketing: People, Technology, Strategy", Managing Service Quality: An International Journal, Vol. 14 No. 4, pp. 343-344. https://doi.org/10.1108/09604520410546888
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited