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E‐quality in the e‐services provision of legal practices

Alex Douglas (Senior Lecturer in Operations Management, based at Liverpool John Moores University, Liverpool, UK)
Lindsey Muir (Senior Lecturer in Strategic Management based at Liverpool John Moores University, Liverpool, UK)
Karon Meehan (Senior Lecturer in Marketing, based at Liverpool John Moores University, Liverpool, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 December 2003

1818

Abstract

This paper examines the quality issues facing private legal practices as they try to offer services on the Internet. The threats and opportunities from offering high quality e‐services are examined as well as potential problems. E‐service operations are divided into “hard”, that is those operations concerned with ensuring the customer receives what was ordered at the right time, place, cost and condition, and “soft”, that is those concerned with Web site design, data information readiness and transactions. Quality measures for both types are proposed and the implications for the legal profession examined. The second half of the paper reports the findings of a survey of Merseyside legal practices in order to see the extent to which they are facing the challenges of the Internet and the issues of e‐service provision. The results show that the legal profession is being slow to introduce Internet technology and only a few firms are offering limited e‐services to their clients. The old attitudes of an aged and learned profession are proving difficult barriers to overcome as the profession battles to bring itself into the twenty‐first century.

Keywords

Citation

Douglas, A., Muir, L. and Meehan, K. (2003), "E‐quality in the e‐services provision of legal practices", Managing Service Quality: An International Journal, Vol. 13 No. 6, pp. 483-491. https://doi.org/10.1108/09604520310506540

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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