Doing business in China ‐ the art of war?

Abstract

Examines Chinese attitudes towards the introduction and implementation of an international corporate culture into their working environment. Refers to Sun Tzu’s military classic The Art of War and suggests his philosophy can be applied to business in China, and that the Western world should begin understanding this philosophy and the oriental mindset. Presents results of a study of Chinese employees at a Beijing, China hotel to determine attitudinal and behavioural patterns, and finds that the concept of corporate culture currently meets with strong resistance from many Chinese people who believe foreign ideals and concepts are not to be trusted.

Citation

Keen Pang, C., Roberts, D. and Sutton, J. (1998), "Doing business in China ‐ the art of war?", International Journal of Contemporary Hospitality Management, Vol. 10 No. 7, pp. 272-282. https://doi.org/10.1108/09596119810240889