A market‐driven approach to business development and service improvement in the hospitality industry
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 December 1997
Abstract
Reviews hospitality research relating to the themes of business development and service improvement. Relates this to five sub‐theme areas: market sensitivity and competitiveness; segmentation; branding and service customization; service quality and customer retention; product design and internal marketing.
Keywords
Citation
Bowen, J.T. (1997), "A market‐driven approach to business development and service improvement in the hospitality industry", International Journal of Contemporary Hospitality Management, Vol. 9 No. 7, pp. 334-344. https://doi.org/10.1108/09596119710191001
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited