A market‐driven approach to business development and service improvement in the hospitality industry

Abstract

Reviews hospitality research relating to the themes of business development and service improvement. Relates this to five sub‐theme areas: market sensitivity and competitiveness; segmentation; branding and service customization; service quality and customer retention; product design and internal marketing.

Citation

Bowen, J.T. (1997), "A market‐driven approach to business development and service improvement in the hospitality industry", International Journal of Contemporary Hospitality Management, Vol. 9 No. 7, pp. 334-344. https://doi.org/10.1108/09596119710191001