An empirically‐based review of the concept of environmental scanning
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 December 1995
Abstract
Reviews the concept of environmental scanning, presents definitions of the main concepts in the area and discusses the importance of systematic external analysis to organizations. Also seeks to provide an informed and practical overview of the environmental scanning process.
Keywords
Citation
Costa, J. (1995), "An empirically‐based review of the concept of environmental scanning", International Journal of Contemporary Hospitality Management, Vol. 7 No. 7, pp. 4-9. https://doi.org/10.1108/09596119510101877
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited