Pricing a Motel’s Location

Abstract

Looks at ways of extracting the maximum marketing advantages out of a hotel/motel′s location. Sets out a methodology for formally determining the value, and price of a hotel or motel′s location in setting room rates and presents an empirical study undertaken on motels in Ballina, Australia.

Citation

Bull, A.O. (1994), "Pricing a Motel’s Location", International Journal of Contemporary Hospitality Management, Vol. 6 No. 6, pp. 10-15. https://doi.org/10.1108/09596119410070422