Capacity optimization analysis for the MICE industry in Las Vegas

Abstract

Purpose

The purpose of this study is to identify the optimal meetings, incentive travel, conventions, and exhibitions (MICE) capacity for Las Vegas and analyze the over‐ and under‐capacity situation in Las Vegas from 2010 through 2014. The study provides recommendations for Las Vegas's future MICE development based on the capacity analysis.

Design/methodology/approach

A single‐period inventory model, which involves cost of over‐capacity, cost of under‐capacity, and forecasted future MICE demand, was used to identify the optimal capacity in terms of MICE square foot days for each year from 2010 through 2014. The model, which identified optimal capacity, was compared to the planned available capacity for each year to determine the magnitude of over‐ or under‐capacity.

Findings

The cost of over‐capacity was found much greater than the cost of under‐capacity. The model that identified optimal capacity indicates that Las Vegas will experience severe over‐capacity from 2010 to 2014.

Research limitations/ implications

The findings of this study should help researchers and practitioners evaluate the current status of the Las Vegas MICE industry in terms of capacity efficiency. The results suggest that the MICE development in Las Vegas is heading for over‐capacity and the industry must downscale its development plan in the near future to avoid severe over‐capacity.

Originality/value

For the first time in MICE research, this study develops an inventory model for determining the optimal MICE capacity. The model enables researchers and practitioners to identify and quantify over‐ and under‐capacity in the MICE industry in a scientific way.

Citation

Yang, L.(G). and Gu, Z. (2012), "Capacity optimization analysis for the MICE industry in Las Vegas", International Journal of Contemporary Hospitality Management, Vol. 24 No. 2, pp. 335-349. https://doi.org/10.1108/09596111211206204