Tourism policy implementation in mainland China: an enterprise perspective

Qiu Hanqin Zhang (Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, SAR)
King Chong (Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, SAR)
C.L. Jenkins (Scottish Hotel School, University of Strathclyde, Glasgow, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 February 2002

Abstract

Examines tourism policy implementation in Chinese tourism enterprises. In general, all tourism enterprises indicated that economic‐oriented tourism policies implemented promoted the development of tourism in China since the adoption of economic reform and open‐door policy in 1978. Chinese tourism policies have established a legal framework for the administration, management and operation of tourism enterprises. This framework has covered almost all aspects of tourism industry. However, Chinese tourism enterprises also found difficulties in implementing some policies and regulations. Some regulations are too strict and do not allow the tourism enterprises to implement in accordance with their real circumstance. The study also suggests that tourism policy implementation in China has two different patterns in two different kinds of tourism enterprises. Further argues that tourism policy implementation in China is a “top‐down” and “trial and error‐correcting” model. These findings provide the important implications in studying the political dimensions of tourism, including tourism politics and tourism policy‐making process, particularly in the context of socialist countries.

Keywords

Citation

Hanqin Zhang, Q., Chong, K. and Jenkins, C. (2002), "Tourism policy implementation in mainland China: an enterprise perspective", International Journal of Contemporary Hospitality Management, Vol. 14 No. 1, pp. 38-42. https://doi.org/10.1108/09596110210415114

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Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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