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Ethical perceptions of South African retailers: management and sales personnel

Russell Abratt (Russell Abratt is Professor of Marketing at the Graduate School of Business Administration, University of Witwatersrand, Johannesburg, South Africa)
Michael Bendixen (Michael Bendixen is Associate Professor of Business Administration at the Graduate School of Business Administration, University of Witwatersrand, Johannesburg, South Africa)
Karen Drop (Karen Drop is a Research Assistant at the Graduate School of Business Administration, University of Witwatersrand, Johannesburg, South Africa)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 March 1999

1872

Abstract

Reports on the ethical beliefs of retail salespeople, managers and executives in South Africa. Little is known about the ethical perceptions of retailers despite the fact that retailing plays a vital role in the economy. A review of the ethics literature regarding retailing and sales is presented. A survey of 579 retailing employees was undertaken. Findings indicate differences in the ethical beliefs of salespeople when compared to managers. The specific differences are discussed, as well as implications and recommendations for retailers.

Keywords

Citation

Abratt, R., Bendixen, M. and Drop, K. (1999), "Ethical perceptions of South African retailers: management and sales personnel", International Journal of Retail & Distribution Management, Vol. 27 No. 2, pp. 91-105. https://doi.org/10.1108/09590559910258616

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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