Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations

Gary Warnaby (Senior Lecturer at The Manchester Metropolitan University, Manchester, UK)
Barry J. Davies (Cheltenham and Gloucester College of Higher Education, Cheltenham, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 July 1997

Abstract

States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the definition of the “place” product, with particular reference to how urban centres can define their retail “offer”. Proposes an exploratory conceptual framework for the determination of the urban retail offer based on the servuction system.

Keywords

Citation

Warnaby, G. and Davies, B. (1997), "Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations", International Journal of Retail & Distribution Management, Vol. 25 No. 6, pp. 204-210. https://doi.org/10.1108/09590559710175953

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Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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