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The cashless society

Steve Worthington (Professor of Marketing of Financial Services at Staffordshire University Business School, Stoke‐on‐Trent, UK.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 July 1995



The cashless society, where clumsy and expensive‐to‐handle coins and notes are replaced by efficient electronic payments initiated by various types of plastic cards is a tantalizing prospect for the twenty‐first century. Some of the interested parties stand to gain more than others if the cashless society becomes a reality. Outlines the rationale of those who are keen to promote the cashless society and the implications for marketeers charged with winning consumer acceptance for payment by plastic card. Commencing with a European‐wide view of the European plastic card market, focuses on recent developments within the UK, one of Europe′s leading countries in the use of plastic cards as a means of payment. The plastic card payment product is analysed under the three headings of pay later, pay now and pay before and a view is offered as to the future prospects for each type of plastic card in contributing to the development of the cashless society.



Worthington, S. (1995), "The cashless society", International Journal of Retail & Distribution Management, Vol. 23 No. 7, pp. 31-40.




Copyright © 1995, MCB UP Limited

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