Grocery Store Saturation: : Has It Arrived Yet?
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1994
Abstract
Saturation of retail stores, at national and local levels, is a cause for concern in Britain. Attempts to define saturation in grocery retailing and to investigate its relationships with market penetration and catchment area size. Discusses the differing views of commentators and retailers, and considers saturation in the light of the intensifying competition between a small number of major grocery retailers. Explores the implications of this process of competition through a theoretical analysis and case studies of apparent saturation within local markets. Concludes that grocery store development can and will continue even when local markets appear to be saturated and looks briefly at the implications for retail planning.
Keywords
Citation
Guy, C.M. (1994), "Grocery Store Saturation: : Has It Arrived Yet?", International Journal of Retail & Distribution Management, Vol. 22 No. 1, pp. 3-11. https://doi.org/10.1108/09590559410051359
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited