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THE OPEN‐TO‐BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 February 1992

Abstract

The objective of this research was to assess whether the open‐to‐buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from a major department store. Concludes with a recommendation that the traditional OTB system is in need of a major review and outlines specific recommendations.

Keywords

Citation

Goodwin, D.R. (1992), "THE OPEN‐TO‐BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT", International Journal of Retail & Distribution Management, Vol. 20 No. 2. https://doi.org/10.1108/09590559210009303

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited