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WHO SHOPS WHERE? AND WHY?

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 March 1991

Abstract

The analysis of attitude statements made in respect of grocery shopping has now been undertaken in several locations. Results from the Portsmouth area are reported and such statements are related to the grocery store actually reported as being used by respondents. A further refinement is to disaggregate the results by contrasting two source areas of shoppers, one with a higher socioeconomic profile. It is noted that differences do sometimes emerge in the responses offered by this segmentation. Implications of these findings are discussed.

Keywords

Citation

Hallsworth, A.G. (1991), "WHO SHOPS WHERE? AND WHY?", International Journal of Retail & Distribution Management, Vol. 19 No. 3. https://doi.org/10.1108/09590559110144223

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited