Located as intermediaries between patients/customers and national health systems, community pharmacies have to negotiate increasing government demands for free advice, pressure on their earnings and an increasingly deregulated market. A comparative assessment of the German and UK markets highlights the tensions pharmacists face as healthcare providers and retailers, assessing the ways in which each group copes with growing competitive challenges. Based on a grounded theory study of community pharmacies in Berlin/Brandenburg and the Greater Manchester area the role of pharmacies within their local neighbourhoods is discussed and the potential for the transfer of marketing intelligence between the two countries evaluated.
Pioch, E.A. and Schmidt, R.A. (2004), "Community pharmacies as good neighbours? A comparative study of Germany and the UK", International Journal of Retail & Distribution Management, Vol. 32 No. 11, pp. 532-544. https://doi.org/10.1108/09590550410564764
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