To read the full version of this content please select one of the options below:

Community pharmacies as good neighbours? A comparative study of Germany and the UK

Elke A. Pioch (Senior Lecturer at Manchester Metropolitan University Business School, Retail Management Subject Group, Manchester, United Kingdom)
Ruth A. Schmidt (Principal Lecturer, both at Manchester Metropolitan University Business School, Retail Management Subject Group, Manchester, United Kingdom)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 November 2004

Abstract

Located as intermediaries between patients/customers and national health systems, community pharmacies have to negotiate increasing government demands for free advice, pressure on their earnings and an increasingly deregulated market. A comparative assessment of the German and UK markets highlights the tensions pharmacists face as healthcare providers and retailers, assessing the ways in which each group copes with growing competitive challenges. Based on a grounded theory study of community pharmacies in Berlin/Brandenburg and the Greater Manchester area the role of pharmacies within their local neighbourhoods is discussed and the potential for the transfer of marketing intelligence between the two countries evaluated.

Keywords

Citation

Pioch, E.A. and Schmidt, R.A. (2004), "Community pharmacies as good neighbours? A comparative study of Germany and the UK", International Journal of Retail & Distribution Management, Vol. 32 No. 11, pp. 532-544. https://doi.org/10.1108/09590550410564764

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited