Interviews of deshopping behaviour: an analysis of theory of planned behaviour
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 March 2003
Abstract
Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience”. In effect this means buying something with no intention of keeping it. The authors consider the implications of deshopping and retailers’ prevention of deshopping, exploring the research undertaken to date and the methodology for further research.
Keywords
Citation
King, T. and Dennis, C. (2003), "Interviews of deshopping behaviour: an analysis of theory of planned behaviour", International Journal of Retail & Distribution Management, Vol. 31 No. 3, pp. 153-163. https://doi.org/10.1108/09590550310465558
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited