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US shopping mall attributes: an exploratory investigation of their relationship to retail productivity

Melody L. A. LeHew (Melody L.A. LeHew is Assistant Professor in the Department of Apparel, Textiles and Interior Design, Kansas State University, Manhattan, Kansas, USA.)
Ann E. Fairhurst (Ann E. Fairhurst is Associate Professor in the Department of Retail and Consumer Sciences, University of Tennessee, Knoxville, Tennessee, USA.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 July 2000

Abstract

In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi‐square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super‐regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.

Keywords

Citation

LeHew, M.L.A. and Fairhurst, A.E. (2000), "US shopping mall attributes: an exploratory investigation of their relationship to retail productivity", International Journal of Retail & Distribution Management, Vol. 28 No. 6, pp. 261-279. https://doi.org/10.1108/09590550010328535

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited