Management context and impact of e‐commerce in the Greek food industries
Abstract
Increased competition characterises the food sector worldwide, but the potential of e‐commerce (eC) to improve customer satisfaction in the food industries has not been thoroughly studied. Reports on the results of a survey of 48 information systems (IS) and marketing managers from food companies in Greece. Examines the eC management context and investigates how the Internet can offer new opportunities for improving customer satisfaction. The results show that there is potential for customer‐oriented eC applications across the value chain.
Keywords
Citation
Papathanassiou, E., Arkoumani, B. and Kardaras, D. (2003), "Management context and impact of e‐commerce in the Greek food industries", Logistics Information Management, Vol. 16 No. 2, pp. 134-144. https://doi.org/10.1108/09576050310467278
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited