This paper aims to investigate the gap between the interests in supply chain collaboration (SCC) and the relatively few recorded cases of successful applications – this is the reality of SCC.
The research represents the viewpoints of the authors based on their collective field experiences and literature reviews.
Three realities of SCC are identified – establishing the prerequisites for the collaboration process; where the process starts; and where it terminates. Moreover, a realistic structured approach to SCC containing three loops is outlined.
Increased awareness for practitioners in SCM by crystallizing when collaboration is useful; what to change; what to change to; and how to make changes happen.
The value of the paper is that it offers a “different” perspective on SCC.
Kampstra, R.P., Ashayeri, J. and Gattorna, J.L. (2006), "Realities of supply chain collaboration", The International Journal of Logistics Management, Vol. 17 No. 3, pp. 312-330. https://doi.org/10.1108/09574090610717509Download as .RIS
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