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Expanding the Role of CSM in Total Quality

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 1 August 1991

Abstract

Customer satisfaction measurement (CSM) should be central to the total quality improvement process within service‐oriented firms. A normative framework is described that contains a sequence of ten research modules providing internal/external customer information for quality planning. The modules facilitate decision making according to the PDCA cycle of total quality management. The framework is based on the CSM/quality improvement practices of leading European and North American firms, methodologies developed in academic settings, and the general logic of survey research.

Keywords

Citation

Crosby, L.A. (1991), "Expanding the Role of CSM in Total Quality", International Journal of Service Industry Management, Vol. 2 No. 2, pp. 5-19. https://doi.org/10.1108/09564239110006888

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited