To read the full version of this content please select one of the options below:

The structure of commitment in consumer‐retailer relationships: Conceptualization and measurement

Manuel Sánchez (Department of Business Administration, University of Almeria, Almeria, Spain)
M. Angeles Iniesta (Department of Business Administration, University of Almeria, Almeria, Spain)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 1 July 2004

Abstract

A comprehensive model of commitment in the context of consumer‐retailer relationships is developed in this study. It gives a careful description and theoretical justification of the different dimensions, which compose this construct. To check the reliability and validity of the scale of measurement proposed, the generation and purification of the measurement items is subjected to a rigorous process, aiming at testing the higher‐order structural model proposed in this paper. According to this model, commitment is composed of five final dimensions. The results confirm the outlined structure previously indicated in this study, obtaining a reliable and valid scale. Theoretical and managerial implications, limitations and future research directions are also discussed.

Keywords

Citation

Sánchez, M. and Angeles Iniesta, M. (2004), "The structure of commitment in consumer‐retailer relationships: Conceptualization and measurement", International Journal of Service Industry Management, Vol. 15 No. 3, pp. 230-249. https://doi.org/10.1108/09564230410540917

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited