Ecotourism: a guide for marketers

Abstract

Ecotourism represents a growing industry with unique challenges. Although marketers must be concerned with the ultimate product provided to consumers, much effort must be expended working with local and federal officials, and maintaining good environmental practices. Examines some of the issues which confront marketers, their experiences, the benefits which can be derived from the successful marketing of ecotourism programmes, and the development of an ecotourism ethic, which is an underlying key to success in this area.

Citation

Herbig, P. and O’Hara, B. (1997), "Ecotourism: a guide for marketers", European Business Review, Vol. 97 No. 5, pp. 231-236. https://doi.org/10.1108/09555349710179843